“A Conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.”

—Fred Kofman

The Strategic Crossroads

Today’s corporations are at a crossroads. Do we continue as we have, losing the commitment of our employees; the trust of our customers, partners, and investors? Or do we put a mirror up to the heart of business, shift our consciousness, and establish a new way of conducting business that embraces more than just bottom-line profit?

Corporations, as one of the most influential institutions in the world today, often set a tone of distrust, greed and uncaring, with a blind focus on maximizing profits no matter what the cost. But all businesses have a higher purpose. What if corporations could shift and utilize their influence to create a better world?

Some corporations have shifted and have already proven that they can make money by making a difference. “Studies now show that companies practicing Conscious Business outperform the overall market by a 9-to-1 ratio over a 10-year period, while creating a great deal of additional social, emotional, spiritual and intellectual wealth for all their stakeholders.” (Firms of Endearment:  How World Class Companies Profit from Passion & Purpose)

At Strategic Crossroads, we believe the above statistics. We believe businesses were originally created by people to pursue their passions, make a positive difference on society, and secure their livelihoods.  Many businesses have lost this concept.  Short-term profits (sometimes at very high costs to employees, customers, and to our environment) have become the primary focus of many businesses today.

Strategic Crossroads changes that thinking to transform businesses.

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