Recommended Readings

Conscious Business

Conscious Capitalism – Creating a New Paradigm for Business
By John Mackey, CEO, Whole Foods Market

This article is a summary of John’s book ‘Passion and Purpose’, where he outlines his philosophy of ‘conscious capitalism’ a revolutionary mission-driven business model that unified profitability with integrity, compassion, and global responsibility.

Be The Solution
By Michael Strong

This book focusing on how entrepreneurs and conscious capitalists can solve the world’s challenges through a conscious business model.  Michael challenges the common thinking that you either go into ‘public service’ to do good, or you go ‘into to business’ to make money – and the common thinking that you can’t make money doing good.  He provides examples of how free enterprise companies can ‘Be the Solution’ to improving our world.

Passion And Purpose
By John Mackey

John Mackey has rewritten the rules for how companies can flourish in today’s marketplace and serve a higher purpose in the world.  In this book, he shares his philosophy of ‘conscious capitalism’ a revolutionary mission-driven business model that unified profitability with integrity, compassion, and global responsibility and shows how he’s put this model to work in Whole Foods.

Firms of Endearment – How World Class Companies Profit from Passion and Purpose
By Rja Sisodia, Jag Sheth, and David Bl Wolfe

This book shares a series of real-life vignettes from well-known companies that show compelling evidence that many of today's successful businesses foster intrinsic cultures that embrace values for all stakeholders as well as the shareholders and how these Firms of Endearment are blowing away the S&P 500   averages

Megatrends 2010 – The Rise of Conscious Capitalism
By Patricia Aburdene

Patricia was the co-author of the New York Times Bestseller Megatrends 2000 and this new book she outlines seven new trends relating to conscious business that will transform how we work, live, and invest.


Conscious Business – How to Build Value Through Values
By Fred Kofman

Fred Kofman is a visionary teacher of Conscious Business.  He defines "Conscious business” as the ability to shine conscious awareness on every area of your work: in recognizing the needs of others, and expressing your own—in seeing the hidden emotional obstacles that may be holding your team back—in making good decisions under pressure—and even in delving into such "spiritual" questions as "Who am I?" and "What is my real purpose here?" This is an absolute tool for every leader.

What Happy Companies Know:  How the New Science of Happiness Can Change Your Company for the Better
By Dan Baker

This is a great book to gain an understanding of the underlying emotional, psychological and even neurological influences on good and bad business practices – things that impact culture.  The book delves into strategies for overcoming stress, leadership behaviors and the importance of developing emotional intelligence. 

Integral Theory

The Integral Vision
By Ken Wilbur

Focused on the business application of Integral Theory, this book covers Wilbur’s Integral Map, or Integral Operating System (IOS), and various other models applicable to the business world and the nature of consciousness.

Spiral Dynamics – Mastering  Values, Leadership, and Change
By Don Edward Beck and Christopher C. Cowan

Spiral Dynamics introduces a new model to describe the core intelligences and deep values that flow beneath what we believe and do.  It is applicable for leadership development and to improve organizational cultures.


Business-sattva.  The Business Bodhisattva
By Fred Kofman

This is a beautiful article written by one of my mentors linking conscious business to the Four Noble Truths in Buddhism.

“The Economics of Happiness”
By David A. Schwerin

Happiness is a big topic today and this article examines the various ways people define happiness, the place economics plays in the pursuit of happiness and why most of our efforts fail to achieve the desired result.  The author also presents a different approach to attaining happiness is offered.

Peak – How Great Companies Get Their Mojo from Maslow
By Chip Conley

Conley's book is packed with thoughtful, instructional stories and advice for entrepreneurs and organizational leaders, gleaned from his own experience and business books. The author uses psychologist Abraham Maslow's hierarchy of needs, (a pyramid that ranks human needs from base to self-actualizing) as the basis for employee, customer and stakeholder satisfaction.  This is an insightful book for leaders.

Working with Emotional Intelligence
By Daniel Goleman

Conscious Business leaders and outstanding performers are not defined by their IQs or even their job skills, but by their "emotional intelligence", a set of competencies that distinguishes how people manage feelings, interact, and communicate.  Conscious Businesses are built on strong relationships – a foundation of emotional intelligence.

Building the Bridge As you Walk On It
By Robert E. Quinn

This book communicates what Robert Quinn calls ‘the fundamental state of leadership’ and tells personal stories of leaders who have embraced deep change to reach this state.  The eight practices included in this book align closely with what I define as authentic leadership skills.  The practices outlined in this book are very useful.

Stakeholder Management

Strategic Management:  A Stakeholder Approach
By Edward Freeman

One of the core elements of a conscious company is its ability to effectively create a stakeholder model that values and finds win/win solutions for all stakeholders across their value chain – from your employees, suppliers, partners, customers, and investors  Freeman’s stakeholder model is a relationship approach that teaches us how to create value for all stakeholders. 


Making Strategy Work:  Leading Effective Execution and Change
By Warton School Publishing, Lawrence G. Hrebiniak

Most strategy books focus on methods to develop a good strategy.  This is a great book to helping leaders understand how to overcome the difficult political and organizational obstacles that stand in their way of effective strategy execution.

Corporate Lifecycles – How and Why Corporations Grow and Die and What To Do About It.
By Ichak Adizes

This book has been instrumental in much of my strategic work with clients by helping  leaders understand where their organization is in the lifecycle and what needs to change in leadership, products/services, and the culture to thrive.

Strategic Change

Breakpoint And Beyond
By George Land and Beth Jarman

This is an older book, but still aligns very well with business today.  Breakpoint And Beyond weaves examples of science, nature, and business to help us understand the invisible forces of natural change normally occur at ‘breakpoints’ and how understanding these patterns can unlock growth potential for individuals and organizations.

Rewiring the Corporate Brain
By Danah Zohar

This is a great book to bust old patterns that keep organizations stuck by offering a new way to think about, lead, and structure organizations for fundamental transformation.  Zohar demonstrates how people must change the thinking behind their thinking – rewire the structure of the corporate brain – to transform their organizations.

Appreciative Inquiry Handbook:  For Leaders of Change
By David Cooperrider and Diana Whitney

Appreciative Inquiry is one of today's most popular change methods and is essential for Conscious organizations due to its positive approach.  Every organization has something that works right -- things that give it life when it is vital, effective, and successful. AI begins by identifying this positive core and connecting organizational visions, plans, and structures to it in ways that heighten energy and inspire action for change.

Customer Satisfaction

The Experience Economy
By Joseph Pine and James H. Gilmore

The Experience Economy defines how to ‘WoW’ one of your most important stakeholders - your customers by providing insightful approaches for companies to script and stage compelling experiences.  Understanding how to satisfy customers is one critical link to creating a successful value chain and I often reference this book to clients to gain a better understanding of how to satisfy their customers.

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